.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, the moment familiarized to getting billions in equity capital yearly, have increased virtually $360 million until now this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That stagnation is because of market concentration, elevated governing stress, and economic uncertainties.ADWEEK consulted with five VCs who continue to invest in adtech providers, regardless of these problems, regarding what they are seeking and also what they prevent. Maybe unsurprisingly, these real estate investors are actually targeting options in privacy-focused technologies as well as industry-specific areas like linked television.